New Evidence
Product Launch, Design System, Branding
I took over the New Evidence account with a mandate to grow an eight-page brochure into a powerhouse of Canadian medical journalism. Following in-depth research into the reading habits of our target audience, I developed a new brand guide, a grid system, templates for all sections of the magazine, and a new masthead.
Result: with launch of the first redesigned issue, the publication gained 3 major sponsors, including Pfizer Canada, and the readership grew 500%. Over the course of my two-year engagement, the New Evidence journal became the foundation of a thriving publishing company with national readership.
