Manulife MPP
Product Launch, Branding
When Manulife purchased Benesure in 2014, I worked to bring three new products within the Mortgage Protection Plan (MPP) package under the Manulife brand umbrella. I created the new wordmarks to compliment the company logo and various branded elements, including the jewel pattern and icons. I designed the trade show banners that introduced the products at a national conventions and digital ads that featured on broker websites. In addition to ads and collateral, all existing forms and documents had to be recreated with new branded look in two languages.
